The LDS church has taken up twitter, facebook, Web sites, youtube, etc. and within all of this social marketing and social media, no celebrities are involved in "promoting" the "product." What they have instead, are ordinary people's true stories of conversion. Each one is thoroughly touching, and attests to different facets of the gospel and invaluable principles in which I believe. Go check it out...
11.17.2009
mormon.org
Within my job, and more importantly among my some of my favorite things to do, I learn about social media and how to utilize it for businesses, non profits, and spreading health information. To me it is quite fascinating and growing exponentially from day to day. New groups of people are taking up texting, facebook, blogs, and the internet in general. Most organizations, when trying to market their "product," attempt to get a celebrity to market whatever it is, whether it is getting flu shots (Utah Flu Fighters), or selling perfumes. Amongst all this learning and searching for good examples, etc., the one thing has impressed me the most is: the mormon.org Web site.
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2 comments:
As always you are very observant. I had noticed that they are all ordinary people but never really thought how this makes more of an impact in the lives of others. The people are not paid, or known, and yet we can relate because they are real like any of us are real. They are sharing their experiences like anyone else, if asked, would. Thanks for sharing.
Hm, that is an astute observation- that we don't have any celebrities pining for our Church. My aunt is an advertiser and is working on a campaign for the Church that is very provoking. Sometime I will share her ideas with you.
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